Hi, I’m Rob.
I help organisations unlock creativity, solve meaningful problems, and turn ideas into value — with clarity, communication, and calm, practical leadership.
I build simple systems that make work human, creative, and effective — and I tell stories that remind us why it matters.
Where it all began
For as long as I can remember, I’ve been chasing one question:
How does an idea become real and valuable?
How does something that begins as a scribble in a notebook become a product, a service, a team, a movement, or a change in the world?
Before leadership, before tech, before coaching —
I trained as a media scientist, journalist, and storyteller.
Armed with a camera, a tape recorder, and a reporter’s notebook, I learned:
- what moves people
- how messages land
- why some ideas spread
- and why others quietly fade
That early grounding in communication and meaning never left me.
Into the world of work and leadership
Almost accidentally, I moved into the tech world.
Over the next two decades I led engineering teams, shaped culture as VP of HR, built organisational systems as Head of Business Agility, and helped scale a startup through rapid growth and acquisition.
I saw a truth that textbooks almost always miss:
People rarely struggle because of skill.
They struggle because of the system around them.
Patterns appeared everywhere:
- unclear communication
- low creative confidence
- missing context
- misaligned decisions
- messy, draining processes
- environments where ideas go to die
So I started building tools — not heavy frameworks, but quietly powerful systems people could actually use:
- The Idea → Value System
- The Impact Ladder
- The 10 Behaviours
- Communication Superpower
- Zero to Keynote
- Workshop Mastery
- And more
Tools that helped leaders tap into clarity, creativity, and purposeful action.
Today: I help teams work creatively and move ideas into value
I now work with organisations who want to:
- think more clearly
- collaborate more creatively
- solve better problems
- and move ideas into value with less friction and more purpose
My work blends:
- evidence-based systems
- communication science
- creative problem-solving
- real-world leadership experience
- visual thinking
- a storyteller’s clarity
My role is simple:
Help teams unlock creativity, improve decision-making, and create the conditions where creative work thrives.
Together, we:
- cut through complexity
- release business agility
- turn ideas into valuable outcomes
- build confident, aligned teams
- create environments where people think better
- replace firefighting with flow
- deliver value with intention, not chaos
Alongside Cultivated lives Creative Soul Projects
Creative Soul Projects is my YouTube channel and creative lab — the place where I explore the life around the systems:
- the messy middle
- the experiments
- the creative process
- the reflections
- the stories behind the work
It’s the tactile, human, reflective lens on everything I teach professionally — and a way of keeping my creative life alive and visible.
Why I do this
I have three sons, and I want them to grow up in workplaces where:
- people matter more than politics
- creativity is fuel, not a distraction
- clarity beats chaos
- and learning is the natural rhythm of work
That’s the future I’m helping leaders and teams build — one idea, one system, one conversation at a time.
Keeping the Spark Alive
Creativity isn’t something I “do on the side.”
It’s how I stay sharp, grounded, and connected.
Through Creative Soul Projects, I explore curiosity, attention, and storytelling in short films and reflective pieces.
I also co-host Stationery Freaks, a podcast about the tools and rituals that make creative work possible.
Everything I make feeds back into my coaching, my writing, and my work with teams.
Communicating with clarity
Before leadership, I trained as a media communication scientist — studying how messages move, why people misunderstand, and what makes ideas stick.
That science underpins everything I teach.
Whether we’re coaching together or building clarity for your team, the goal remains the same:
Cut through complexity.
Communicate clearly.
Move ideas into value.
A Few More Things About Me
- Author of several books, systems and courses, including Idea to Value System, Workshop Mastery, Zero to Keynote, and Communication Superpower course 👉 See all books and courses here
- International keynote speaker and workshop facilitator
- Recovering journalist who still loves a good story
- Filmmaker and publisher — a day without creating is a sad day
- Stationery nerd, fast-car enthusiast, relentless learner
My Values
Curiosity.
Clarity.
Creativity.
Communication.
Playfulness.
Excellence.
These aren’t words. They’re practices — and they shape every coaching relationship I take on.
❤️ Giving Back
Each year, 5% of all product and affiliate profits go to charity through my cultivated charity:
- 2.5% to Naomi House, a hospice for life-limited children.
- 2.5% rotating to a new cause annually.
Because every system should create value — not just profit.
Stay Connected
🚀 Explore books and courses
🏢 Work with me
✉️ Join the newsletter
🎧 Listen to the podcast
👉 Explainer Videos on LinkedIn : https://www.linkedin.com/in/robertlambert/
📸 Watch Creative Soul Projects: https://www.youtube.com/@creativesoulprojects
I help managers turn ideas into value through Cultivated — and explore the stories behind the work through Creative Soul Projects.