About Cultivated Management

At Cultivated Management I’m dedicated to helping you unlock the potential in yourself (and your business) and to achieve your dramatic business results.

On this page:

  • About Cultivated Management
  • About Rob Lambert
  • The Pillars of management
  • Principles of management
  • Cultivated Community (foundation)
  • Cookies and Affiliates

To Cultivate


  1. To improveandprepare
  2. To grow or tend
  3. To promote the growth of
  4. To encourage or foster
  5. To acquire,develop, or refine, as by education
  6. To seektheacquaintance or goodwillof;makefriendswith

Cultivated Management is founded on some simple principles, pillars and values.

I believe that good managers achieve epic business results but they must balance this against the pillars of life:

  1. Health and Longevity
  2. Education
  3. Relevance & Responsiveness
  4. Money & Finance
  5. Cultural & Societal Impact
  6. Productivity

I started Cultivated Management after I encountered bad management early in my life with Big Bad Pete. Since then I’ve tried my hardest to be the best manager I can be.

About Rob Lambert

My name is Rob and I’ve had an interesting journey in my career.

I started out as a software tester before becoming an Engineering Manager and now a Vice President in HR.

I’ve scaled agile, reduced release cycles, coached managers, systematised development processes, trained the trainers, built personnel processes and improved all sorts of processes.

Rob Lambert Profile Photo

Phew. Gives you some idea about me. 🙂


The Pillars of Management

There is more than management theory to being a good manager. Way more.

In fact, I believe there are 6 main pillars to focus on. The pillars underpin everything else.

Health and Longevity

You need your health. You need your friends and family.

You need the tension between work and life to be tense in the right way. That “way” is personal to you, but don’t sacrifice your health and family for work.

Your direct reports need this too.


You cannot sit still. You must be improving year on year.

In fact, to be a good manager requires you to learn hard things quickly.

Your direct reports need this too.

Relevance and Responsiveness

The world of work is changing fast.

Good managers keep up with this pace. They are fast to respond to changes in culture, work and technology.

Good managers are also relevant and employable in the market place. You must be hireable – it will impact your risk taking at work, in a positive way, if you have other options.

Your direct reports need this too.

Money and Finance

Good managers get more done with less money than other managers.

They work with constraints and keep an eye on spending.

The same is true outside of work too.

Generating revenue outside of work, building side gigs and ensuring you invest wisely is also important – by doing these things you’ll feel more in control, be more focused at work (ironically) and be willing to take the risks the business needs you to take. I cannot stress enough the importance of a side gig.

Your direct reports need this too.

Cultural and Societal Impact

If you removed a Cultivated Manager from the business you’d leave a gap. A huge gap.

Not that they are irreplaceable – nobody is.

But the gap would be obvious and it would take time to fill.

The same should be true of any great company also…..remove it and it will be missed.

As a manager you have to make an impact, on the business and it’s staff, the local community (foundation work) and of course your industry.

Your direct reports need to do this too.


Cultivated managers are productive. They get stuff done. They hack themselves and their work and find ways to be better. They ship.

They share these techniques with their team. They help others improve. They strive to build flow, not just fill their capacity. They ask the right questions.

Your direct reports need to do this too.

The Core Guiding Principles Behind Cultivated Management

These principles are my principles to management. They change. As do I.

  1. Better is a beautiful word – we can all be better
  2. Treat People Like People – be kind and treat people as you wish to be treated
  3. If people aren’t having fun something is wrong – management and work should be fun
  4. Build stable teams & flow work through them – empower teams and provide autonomy
  5. Communicate with clarity – all good leaders are clear communicators
  6. Mistakes are an opportunity to learn – they are essential for telling you where to improve
  7. Knowledge and understanding can only be achieved by studying – there are many ways of studying but to improve anything you must first understand it, and that requires studying
  8. The other way will also work – let’s not be dogmatic about a way of working, lead with kindness instead
  9. Don’t inflict help – ask if someone needs help first. It’s rude to assume.
  10. Small teams are great. Small is nimble. Small is agile – try to remain as small as you can.
  11. Why think small? – Set lofty goals and tackle big problems
  12. If it doesn’t feel right, make it right – we are all responsible for changing our work
  13. Value output, not confidence or the number of hours worked – result matter, the number of hours worked don’t – effectiveness is what is important.

Cultivated Community

Cultivated Management was founded with a fun and energetic spirit and an ambitious mission, but I also wanted to build a socially conscious business that gives back to the community.

This is why I donate 10% of all revenue at Cultivated Management, and my sister business Parent Brain, to charity.

I also offer a number of free training and coaching sessions for managers working in charitable or not-for-profit organisations.

5% of profits will always go to Naomi House. A charity for life limited children and their families. It’s a charity close to my heart. The other 5% goes to a different charity each year as below.

(completed) 2015 – Naomi House and Unicef

(completed) 2016 – Naomi House and Pencils of Promise

2017 – Naomi House and WWF

Cookies and Affiliates

I use cookies and affiliate links on this site. To find out more please visit my legal stuff page.