Hi, my name is Rob Lambert and welcome to Cultivated Management.

I’m here to help you to become a Cultivated Manager; someone who makes the hard job of management look easy.

  • A Cultivated Manager has tough conversations for the right reasons.
  • They are compassionate and empathetic to others and treat people like people.
  • They manage through kindness, support, encouragement, not carrots and sticks.
  • They play to people’s strengths and ask people for more.
  • They care about success for their company and get aligned behind the company’s mission.
  • They don’t shout and berate and snipe to get what they want.
  • They aim to get their work correct the first time, not just shipping crap.
  • They find time to improve.

Big Bad Pete

My first encounter with management was when I was 16. I worked in a supermarket for a manager called Big Bad Pete.

He was awful. A real tyrant. People would fling themselves down stairs, or lock themselves in freezers, to avoid him.

He ran the shop with a command and control mentality. The problem was it didn’t work. His staff hated him. His financial numbers were dwindling. He shouted at customers. Good people left.

And despite all of this he was absolutely loved by his regional manager (even though he rarely hit his targets). You see his regional manager was just like Big Bad Pete. Angry. Aggressive. Dominating. Controlling. Adamant they knew everything. Unwilling to delegate. Unwilling to accept that another way may be better,

I soon realised that managers often attract managers and employees who are like them. If you’re not careful the whole organisation becomes like the manager.

When I became a manager I was determined not to be like Big Bad Pete. I was determined to hire the best talent, treat them well, leave them alone to do their work, build a culture that people wanted to join, and grow teams where people had the freedom to do the right thing (for the customer).

I did that and now I’m sharing what I’ve learned with you.

You see, when Big Bad Pete got promoted to regional manager he left the store.

In his place arrived a man called Steve. Steve was kind, clever and people focused. He cared about people, but he also knew the bigger system could either help or hinder good people.

The supermarket flourished under Steve, financial numbers went in the right direction, people enjoyed their work and people didn’t leave very often. Steve and Pete fought a lot.  But the numbers were good so Steve was usually left alone. And he demonstrated to me, early in my working life, what it takes to be a good manager. No, scrap that. He showed me what it takes to be an excellent manager.

And still to this day I’m learning, improving my work and focussing on being the best manager any of my directs have ever had.

Management is hard. But it can be done with kindness, care and thoughtful decision making. And that’s what Cultivated Management is all about.

About Rob Lambert

My name is Rob and I’ve had an interesting journey in my career. I started out as a software tester before becoming an Engineering Manager. I’ve since moved sideways to HR taking on a role of VP of Engagement and Enablement.



  • I run this blog 🙂
  • I run a weekly newsletter about the future of parenting at Parent Brain
  • I take photos of cars and the Hampshire countryside and share them on Instagram and Google+.
  • You can buy some of my prints at Red Bubble.
  • I run Web Testing Basics – a website with 36 ideas for those who need to test a website
  • I’m the author of Remaining Relevant – a book for those looking to grow their career and find new jobs.
  • I used to blog about Software Testing at The Social Tester
  • I’ve pooled together many blog posts from The Social Tester, and added some new content in my Social Tester book. It’s available on Amazon – Social Tester book
  • I write books

The Core Guiding Principles Behind Cultivated Management

  1. Better is a beautiful word – we can all be better
  2. Treat People Like People – be kind and treat people as you wish to be treated
  3. If people aren’t having fun something is wrong – management and work should be fun
  4. Build stable teams & flow work through them – empower teams and provide autonomy
  5. Communicate with clarity – all good leaders are clear communicators
  6. Mistakes are an opportunity to learn – they are gold in telling you where to improve
  7. Knowledge and understanding can only be achieved by studying – there are many ways of studying but to improve anything you must first understand it, and that requires studying
  8. A risky approach for one person is safety for someone else – we don’t all share the same outlook
  9. The other way will also work – let’s not be dogmatic about a way of working, lead with kindness instead
  10. Don’t inflict help – ask if someone needs help first. It’s rude to assume.
  11. Small is great. Small is nimble. Small is agile – try to remain as small as you can.
  12. But, why think small? – Set lofty goals and tackle important problems
  13. If it doesn’t feel right, make it right – we are all responsible for changing our work
  14. I value results, not long hours worked – result matter, the number of hours worked don’t – effectiveness is what is important.

Cultivated Community

Cultivated Management was founded with a fun and energetic spirit and an ambitious mission : to offer experience based insights and ideas for managers who believe that “better” is a beautiful word, that want to manage with kindness, and want to focus on building productive, stable teams.

But I also wanted to build a socially conscious business that gives back to the community.

This is why I donate 10% of all profits at Cultivated Management to charity.

I also offer a number of free training and coaching sessions for managers working in charitable or not-for-profit organisations.

Say Hi

 You can find me on the following social channels.

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