The 10 Behaviours of Effective Employees: Free eBook, Workbook & Workshop

Behaviours ARE Your Culture

Culture isn’t just a set of values on a wall or what leaders want for a company — it’s the behaviours people actually show up with every day. And those behaviours are how ideas turn into value in your workplace.

The 10 Behaviours of Effective Employees is a practical framework for shaping the everyday actions that create thriving teams, strong culture, and positive outcomes, as well as workplaces that enrich the lives of all who work in them.

On this page you will find the free eBook to get started, the practical coaching plan and workbook to embed these behaviours, and details about the workshop.

Why Behaviours?

The 10 Behaviours of Effective Employees is a hiring, management, and career development framework I developed while scaling teams at 100% year-on-year growth, and have used ever since with great effect.

We didn't just want anyone, we wanted people who would grow, nurture and enhance our already positive culture. Culture isn’t an accident — it’s the sum of everyone behaviours. It's group habit - it's what people do and say everyday.

I studied our high performing employees, leaders and managers closely: how they worked, what they said, how they said it, how they contributed and the results they achieved. From that, I identified 10 core behaviours that made the difference.

These behaviours became the backbone of how we recruited, managed performance, and shaped careers — including my own. These are the 10 I still use to this day in my HR, Leadership and Business Cultural Change Consulting. They work.

When behaviours align, culture thrives — and when culture thrives, ideas flow more smoothly into value.

• Every organisation has a system: rules, processes, objectives, and rewards. These shape how people act.
• Other people’s behaviour affects behaviour too — which is why toxic patterns can spread so quickly.
• Feedback, coaching, and guidance from managers shape behaviour even further.

In short, behaviour drives culture, and culture drives value.

The 10 behaviours are:

1. Visibly passionate
2. Open minded
3. Not constrained by job title
4. Company smart
5. Customer-focused
6. Relentless process improvers
7. Do what they say they will
8. Communicate effectively
9. Keep adding skills
10. Brave

Start Here: The Free eBook

Handily, I’ve condensed the 10 behaviours into a free introductory eBook you can download right now.

Develop: The Workbook & Coaching Plan

For managers and individuals who want to bring these behaviours to life, the 10 Behaviours Workbook contains practical exercises, reflection prompts, and action plans.

Perfect for:

• Managers: An out-of-the-box coaching plan for team members (or yourself).
• Individuals: A personal development plan to become more effective at work.

Inside you’ll find:

• Actions and habits for each behaviour
• Reflection exercises for growth
• Action plan templates
• Tips for embedding behaviours into daily work

This isn’t about ticking boxes. It’s about shaping behaviours that protect and enrich your culture.

The workbook is priced to be accessible yet valuable.

Bring It To Your Company: The Workshop

The 10 Behaviours Workshop is a hands-on, creative session for leaders and teams to define, shape, and embed workplace culture.

Because every organisation is different, we start by tailoring the 10 behaviours to your team. From there, we co-create outputs that make sense for your workplace. Afterwards, you’ll receive a compiled set of everything produced — ready for sharing, printing, or integrating into your culture work.

At its heart, this workshop helps leaders and managers answer a critical question:
“What does it look like when our culture is alive in everyday behaviours?”

And then, it gives you the tangible materials to communicate and reinforce that answer across your organisation.

Your team will:

• Create artefacts (posters, videos, mock products) showing what each behaviour looks like.
• Gain clarity on what effective behaviours mean for your context.
• Leave with practical tools to embed immediately.

🗓 Workshop example structure:

• 09:00 – Introductions
• 09:30–12:30 – Create artefacts
• 13:30–17:00 – Shape culture & present outputs

📌 Delivered at your office, hotel space, or anywhere creative and collaborative.

👉 Book a Workshop

Further Resources

🎥 Watch the video:

🎧 Listen to the podcast

Download:

1. Sample slides from a conference version of the workshop.
2. Posters from a workshop are available here as a ZINE.

Develop the 10 Behaviours

1. Download the free eBook to get familiar with the behaviours.
2. Get the Workbook to apply them with structure.
3. Book a Workshop to embed them across your team.

Start small, develop the behaviours, or bring your whole team along.

Download the Free eBook here:

Practical Coaching Plan and Workbook:

Book a workshop:

Drop me an email to Book a Workshop and discuss your requirements – read on for more details about the workshop.

Buy here: