Actions speak louder than words: Why Behaviours Matter

The words we choose are important. How we say them matters even more. Words can influence others—but actions always speak louder.

We can tell people what it means to be a good leader, colleague, parent, or friend—or we can show them through our behaviours. We can discuss what it means to be a great artist, musician, or entrepreneur—or we can create, perform, and build.

Do the Work, Don’t Just Talk About It

We can argue endlessly about processes, strategies, or company culture — but at some point, we must do the work.

Role modelling desired behaviours matters more than instructions. Saying one thing while doing another sends a message—and not a good one. People notice hypocrisy, and they resent it.

And importantly: we should never expect others to meet standards we don’t meet ourselves. Leading by example is the most powerful form of leadership.

Behaviour Shapes Culture

Positive actions ripple outwards. In business, behaviours define culture. Individually, behaviours define character.

John Wooden, the legendary basketball coach, said:

"We cannot control our reputation, but we can control our character."

Focus on your actions and character, and others will perceive your leadership naturally. Consistent behaviours build trust, respect, and influence.

The Superpower of Congruence

My leadership approach centres on two elements:

1. Communication behaviours: Ensuring words and non-verbal signals align with actions.
2. Personal and team behaviours: Developing positive actions that drive results, foster a caring environment, and strengthen company culture.

When actions and words align, you create a superpower in the workplace: influence, clarity, and trust.

Takeaway

Talk is cheap. Actions matter. Leadership, artistry, and business success all require doing the work—not just discussing it. Focus on behaviours, congruent communication, and character, and everything else will follow.

👉 Check out the free eBook called The 10 Behaviours of Effective Employees