The cabinet of unfinished things
A garden in January looks dead. It isn't. Nor is the unfinished idea you can't quite let go of. On wintering — and why the ideas that keep coming back are usually the ones worth listening to.
The Rule of 150: Why Growing Organisations Lose Their Story
The Rule of 150 is not really about headcount. It is about the moment when shared meaning stops travelling naturally — when the story that once held everything together begins to thin. A practical exploration of what organisations lose as they grow, and how to protect it.
On Courage
The word courage comes from the Latin cor — the heart. To listen to what your heart is telling you and to follow it. Not the cinematic version. The quieter, more subversive original meaning. A personal reflection on courage as attention rather than performance.
How Ideas Spread
Ideas don't create value on their own. Artefacts do. A podcast became a poem became a zine.
The Messy Middle: What Startups and Stories Have in Common
A good startup, like a good story, often begins quickly. Then comes the middle — the part no one can skip, no pitch deck can summarise, and no one warned you about. A reflection on what the messy middle really asks of the people inside it.
Frustration Is a Signal: Why Apathy Is the Real Leadership Failure
Frustration is energy with nowhere to go. Apathy is energy that has already left. One is a signal worth listening to. The other is a warning you may have already missed.
Mechanisms Exist to Support Outcomes
We are drawn to mechanisms. Frameworks. Methods. Processes. But mechanisms are internal cost. Outcomes are external value. A short, sharp essay on why clarity of purpose must come before any debate about method.
The Ministry of Detail
Rory Sutherland has a rare gift for saying uncomfortable truths with warmth and humour. One observation landed hard: creativity is scarce in organisations not because people lack imagination, but because systems quietly discourage it.
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