You've heard me say time and time again, that 99% of problems in business are due to ineffective communication.
Well, this week's learning note is all about graphic / visual design - and some of the core elements. The notes are from a booked called The Elements of Graphic Design by Alexander W. White.
Visuals are a powerful way to communicate, but can also be a powerful way to break through problems and be creative.
I use visuals to communicate at work often - especially if I'm trying to communicate a complicated subject, or bring boring words to life.
Visuals and graphics really can communicate more than words - I did a break down here of "how to read a visual".
Sometimes I use simple diagrams, sometimes images that convey more than words could and sometimes it's an infographic. Sometimes it's nothing more than a scribble on a whiteboard. I often use Canva to mock up diagrams too.
You my notice from this site, that I like to use Funnels, Triangles and Circles to communicate ideas too. They help to draw the eye, frame a subject and explain how ideas connect together.
Visuals help to tell stories - and stories move people into action.
If you're doing any kind of change at work, use visuals. If you're trying to articulate a complicated idea, use visuals. Visuals really are helpful. So, it pays to know how to create good visuals.
In this book are some basics of what good design is, how to use white space, how all elements should feel like they're on there - and not to make the reader use too much effort digesting the communication, without a good reason for it.
Excellent book covering the basics.
Check out the images for some of the information I took from the book.
Book : The Elements of Graphic Design by Alexander W. White
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Note: These are my "learning notes" - real notes I create in an A3 notepad for my own learning. I create them for my own growth and only share notes I feel would be relevant to this community.
I use my trusty 4 step Personal Knowledge Management System of capture, curate, crunch and contribute. What you see here is step 4 - contribution.

