One idea a week on seeing your work differently

For people who want their work to count for more — and sense it could, with a clearer way of looking at it.

Most people who do good work carry a quiet sense it could be even better — that the ideas could land more cleanly, the thinking could go deeper, the effort could count for more than it currently does. That instinct is almost never about working harder. It's about seeing the work more clearly.

Meeting Notes is for that instinct. Once a week, one clear idea — looked at through one of four lenses: value (what is this actually for?), communication (is the meaning landing?), creativity (what lets good work happen?), or learning (are we getting better?).

Something worth thinking about, expressed clearly. No hype, no volume, no filler — just a few minutes that leave you seeing the work in front of you a little differently than you did before.

From my desk to yours.

When you join

You'll get immediate access to something more substantial.

Free with every subscription

The Idea to Value Orientation Session

A structured video walkthrough of how ideas actually move — and where they get stuck

Not theory. A way of seeing your work differently. Most people who watch it say it changes how they see things — permanently.

  • How ideas actually move from concept to real-world value
  • Where friction builds — and why it's often invisible until it's expensive
  • The four types of value most work creates — and why only one of them pays for the rest
  • A simple, repeatable way to see where your own work is really going
21 minutes Free on signup Immediate access after joining

What arrives each week

A short letter, once a week, on Sunday. One idea — a fresh angle on something familiar — with a few references worth your time and brief notes from the work. Something to read with a coffee, not scan between meetings. You're always welcome to reply. Every message is read.

If you want to go further, there's Studio — deeper practitioner material, and the way the public work stays public. Members get the full video library, frameworks, early thinking, studio-only letters and a direct line to me — but more than anything, joining is how all the free work keeps being free.

Find out more about Studio →

A simple way to approach it

Start with the orientation session.
Stay for the weekly thinking.
Go deeper when you're ready.