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Cultivated

Cultivated is a teaching practice for the messy middle between idea and value. Books, courses, training, and talks — grounded in twenty years of work inside organisations.

Physics — Idea to Value  | May 11, 2026
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A photo of sticky notes on a wall
 |  meeting notes  | May 10, 2026
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When a good idea isn't enough- Meeting Notes
 |  meeting notes  | May 04, 2026
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Thinking about the gap between action and knowing - Meeting Notes
 |  Physics — Idea to Value  | Apr 28, 2026
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A photo of Anton Lake in Andover with the words overlaid - Already six months late.
 |  Wiring — Communication  | Apr 23, 2026
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A photo of an arrow on a road with the words overlaid - Why Communication Is the Most Important System in Your Organisation
 |  Physics — Idea to Value  | Apr 22, 2026
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A photo of someone jumping on a bike with the words overlaid - Why Testing Beats Guessing Every Time

Read Our Latest Posts

Latest Posts

207 Posts
A photo of sticky notes on a wall

A senior leader stands in front of a slide titled "Our Product Operating Model" and describes, in fluent jargon, what is essentially a project plan with new vocabulary. The shift most enterprises are making from projects to products is real — and it is rarely the shift they think it is.

When a good idea isn't enough- Meeting Notes

Meeting Notes is Cultivated's weekly letter — This week: A solid idea is not the same as a valuable one. Sent Sunday. This is the members only archive version.

Thinking about the gap between action and knowing - Meeting Notes

Meeting Notes is Cultivated's weekly letter — This week: Thinking about the gap between action and knowing. Sent Sunday. This is the members only archive version.

A photo of Anton Lake in Andover with the words overlaid - Already six months late.

Most organisations have feedback. They just have it too late. By the time the quarterly review arrives, six months of small signals have compounded into one large, expensive surprise — and the window for response has already closed.

A photo of an arrow on a road with the words overlaid - Why Communication Is the Most Important System in Your Organisation

Most organisational problems don’t start with strategy or process — they start with misunderstanding. This piece explores why communication is the wiring that connects ideas to value.

A photo of someone jumping on a bike with the words overlaid - Why Testing Beats Guessing Every Time

Ten executives. Six meetings. A thousand-pound broadband decision. An essay on why debate, at every altitude of the business, is cost — and why small tests are the fastest way to move any idea, in any function, toward any kind of value.

Remaining Relevant in a Changing Job Market

At a conference, a senior engineer told me he couldn't find a good job. Twenty minutes later, a hiring manager told me she couldn't find good people. They were both right, and they were describing the same problem from opposite sides.

A photo of some cows with the words overlaid - Why Team Metrics Shouldn’t Be Used to Compare Teams

In the right hands, a team's metrics are a mirror. In the wrong hands, the same numbers become a lever. An essay on why team-level metrics should never be used to compare teams — and what actually goes wrong when leaders reach down for the numbers.

Financial value is external — and everything else is cost.

A startup with £100m in the bank is still running out of money. Every meeting, every experiment, every lesson learned — all of it is cost until a customer pays for something worth paying for. Financial value is generated outside the business, not inside it.

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