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Cultivated

Good work doesn't always become value. Cultivated is a body of work exploring how ideas move, why they stall, and what it takes to make work matter.

 |  meeting notes  | May 24, 2026
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The ratio, again - Meeting Notes
 |  Flywheel — Learning & Practice  | May 20, 2026
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A photo of the number 10 inked onto a wall
 |  meeting notes  | May 18, 2026
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A story about jobs, AI and rising costs - Meeting Notes
Physics — Idea to Value  | May 11, 2026
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A photo of sticky notes on a wall
 |  meeting notes  | May 10, 2026
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When a good idea isn't enough- Meeting Notes
 |  meeting notes  | May 04, 2026
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Thinking about the gap between action and knowing - Meeting Notes

Read Our Latest Posts

Latest Posts

210 Posts
The ratio, again - Meeting Notes

Meeting Notes is Cultivated's weekly letter — Sent Sunday, also in the members' archive. This week: Revisiting the ratio of adding value, or auditing those who do.

A photo of the number 10 inked onto a wall

We were scaling fast and the standard hiring playbook wasn't working. Skills alone didn't tell us who would thrive. So we studied the outliers.

A story about jobs, AI and rising costs - Meeting Notes

Meeting Notes is Cultivated's weekly letter — Sent via email, also in the members' archive. This week: A story about jobs, AI and rising costs

A photo of sticky notes on a wall

A senior leader stands in front of a slide titled "Our Product Operating Model" and describes, in fluent jargon, what is essentially a project plan with new vocabulary. The shift most enterprises are making from projects to products is real — and it is rarely the shift they think it is.

When a good idea isn't enough- Meeting Notes

Meeting Notes is Cultivated's weekly letter — This week: A solid idea is not the same as a valuable one. Sent Sunday. This is the members only archive version.

Thinking about the gap between action and knowing - Meeting Notes

Meeting Notes is Cultivated's weekly letter — This week: Thinking about the gap between action and knowing. Sent Sunday. This is the members only archive version.

A photo of Anton Lake in Andover with the words overlaid - Already six months late.

Most organisations have feedback. They just have it too late. By the time the quarterly review arrives, six months of small signals have compounded into one large, expensive surprise — and the window for response has already closed.

A photo of an arrow on a road with the words overlaid - Why Communication Is the Most Important System in Your Organisation

Most organisational problems don’t start with strategy or process — they start with misunderstanding. This piece explores why communication is the wiring that connects ideas to value.

A photo of someone jumping on a bike with the words overlaid - Why Testing Beats Guessing Every Time

Ten executives. Six meetings. A thousand-pound broadband decision. An essay on why debate, at every altitude of the business, is cost — and why small tests are the fastest way to move any idea, in any function, toward any kind of value.

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