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Cultivated

For people who know work could be better — and are willing to do something about it. Talks, writing, teaching and consulting to help ideas become value.

Physics — Idea to Value  | Jul 24, 2026
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Everyone is trying to release value
Engine — Creativity & Climate  | Jul 23, 2026
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A collection of different notebooks, for different purposes.
Wiring — Communication  | Jul 22, 2026
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A photo of a desk - Schreibtisch by Möbius, Walter (Herstellung) (Fotograf) - Deutsche Fotothek, Germany - CC BY-SA.
Wiring — Communication  | Jul 22, 2026
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Japanese circle artwork - Image sourced from the Public Domain Image Archive / Rijksmuseum
Engine — Creativity & Climate  | Jul 21, 2026
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A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.
Physics — Idea to Value  | Jul 20, 2026
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An image of a microphone

Read Our Latest Posts

Latest Posts

239 Posts
A photo of london skyline over the Thames River.

Rory Sutherland has a rare gift for saying uncomfortable truths with warmth and humour. One observation landed hard: creativity is scarce in organisations not because people lack imagination, but because systems quietly discourage it.

A photo of some pencils in a pot, on a desk

We often talk about learning as something we consume. But learning only becomes meaningful when it changes behaviour.

A photo of a notebook with the word plan on the front

I rarely use the word "Agile." It carries too much baggage. And yet, not a month goes by without someone asking about an "Agile PMO."

A photo of a mechanical disc

Idea to Value is often mistaken for a delivery model. It is not. It does not prescribe agile, waterfall, or portfolio mechanics. It is a way of seeing.

A drawing of two men stood around an old machine

In every workshop or leadership conversation, someone asks the same question: "What technology would you recommend to solve our problems?" There is always a new option. Always a silver bullet.

A piece of scrap paper on a wall

I use a lot of paper. Not out of nostalgia. Not out of rebellion against digital tools. I use paper because it changes how I think.

A photo of an old map

The economic premise beneath the Idea to Value system is simple: financial value appears only when we create something worth paying for — and someone is willing to pay for it. Everything else inside an organisation is cost.

A picture of a megaphone dangling in front of a red background

Most organisational problems are not technical. They are interpretive. People misunderstand intent, fill gaps with assumptions, and react to tone as much as content.

A digital rendition of a void - lines all disappearing into a hole

After a keynote last week, someone approached me with feedback that was, shall we say, unvarnished. This happens. There is always someone compelled to offer what I now think of as inflicted help.

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