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Cultivated

For people who know work could be better — and are willing to do something about it. Talks, writing, teaching and consulting to help ideas become value.

Physics — Idea to Value  | Jul 24, 2026
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Everyone is trying to release value
Engine — Creativity & Climate  | Jul 23, 2026
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A collection of different notebooks, for different purposes.
Wiring — Communication  | Jul 22, 2026
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A photo of a desk - Schreibtisch by Möbius, Walter (Herstellung) (Fotograf) - Deutsche Fotothek, Germany - CC BY-SA.
Wiring — Communication  | Jul 22, 2026
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Japanese circle artwork - Image sourced from the Public Domain Image Archive / Rijksmuseum
Engine — Creativity & Climate  | Jul 21, 2026
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A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.
Physics — Idea to Value  | Jul 20, 2026
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An image of a microphone

Read Our Latest Posts

Latest Posts

239 Posts
A photo of sketches and ideas on a wall

Most ideas don't stall because they're wrong. They stall because they never created value for the listener — and there's a small shift that changes how a room responds.

Thinking about the gap between action and knowing - Meeting Notes

Meeting Notes is Cultivated's weekly letter — This week: Thinking about the gap between action and knowing. Sent Sunday. This is the members only archive version.

A photo of Anton Lake in Andover with the words overlaid - Already six months late.

Most organisations have feedback. They just have it too late. By the time the quarterly review arrives, six months of small signals have compounded into one large, expensive surprise — and the window for response has already closed.

A photo of an arrow on a road with the words overlaid - Why Communication Is the Most Important System in Your Organisation

Most organisational problems don’t start with strategy or process — they start with misunderstanding. This piece explores why communication is the wiring that connects ideas to value.

A photo of someone jumping on a bike with the words overlaid - Why Testing Beats Guessing Every Time

Ten executives. Six meetings. A thousand-pound broadband decision. An essay on why debate, at every altitude of the business, is cost — and why small tests are the fastest way to move any idea, in any function, toward any kind of value.

Remaining Relevant in a Changing Job Market

At a conference, a senior engineer told me he couldn't find a good job. Twenty minutes later, a hiring manager told me she couldn't find good people. They were both right, and they were describing the same problem from opposite sides.

A photo of some cows with the words overlaid - Why Team Metrics Shouldn’t Be Used to Compare Teams

In the right hands, a team's metrics are a mirror. In the wrong hands, the same numbers become a lever. An essay on why team-level metrics should never be used to compare teams — and what actually goes wrong when leaders reach down for the numbers.

Financial value is external — and everything else is cost.

A startup with £100m in the bank is still running out of money. Every meeting, every experiment, every lesson learned — all of it is cost until a customer pays for something worth paying for. Financial value is generated outside the business, not inside it.

Turning around a struggling team — a six-stage approach

Most struggling teams are not suffering from a lack of activity. They are suffering from a lack of understanding. Before you change anything, you need to see it clearly. This is the approach I have used — and coached others in — for turning around struggling teams.

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