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Cultivated

Cultivated explores the conditions that help ideas, people and organisations thrive.

Engine — Creativity & Climate  | Jun 25, 2026
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A photo of a coffee cup on a resin river table with the words overlaid. The Word at Work: Cultivate
Engine — Creativity & Climate  | Jun 24, 2026
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Organisations are not machines
Engine — Creativity & Climate  | Jun 22, 2026
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A photo of a shop in Birmingham
 |  Engine — Creativity & Climate  | Jun 21, 2026
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A grey background with the words overlaid - More than your job
Engine — Creativity & Climate  | Jun 19, 2026
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A photo of the photography book "Vivian Maier Street Photographer" on a table
 |  Flywheel — Learning & Practice  | Jun 17, 2026
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A photo of someone skateboarding in London with the words overlaid - Why Continuous Learning Is the Ultimate Advantage

Read Our Latest Posts

Latest Posts

223 Posts
A photo of london skyline over the Thames River.

Rory Sutherland has a rare gift for saying uncomfortable truths with warmth and humour. One observation landed hard: creativity is scarce in organisations not because people lack imagination, but because systems quietly discourage it.

A photo of some pencils in a pot, on a desk

We often talk about learning as something we consume. But learning only becomes meaningful when it changes behaviour.

A photo of a notebook with the word plan on the front

I rarely use the word "Agile." It carries too much baggage. And yet, not a month goes by without someone asking about an "Agile PMO."

A photo of a mechanical disc

Idea to Value is often mistaken for a delivery model. It is not. It does not prescribe agile, waterfall, or portfolio mechanics. It is a way of seeing.

A drawing of two men stood around an old machine

In every workshop or leadership conversation, someone asks the same question: "What technology would you recommend to solve our problems?" There is always a new option. Always a silver bullet.

A piece of scrap paper on a wall

I use a lot of paper. Not out of nostalgia. Not out of rebellion against digital tools. I use paper because it changes how I think.

A photo of an old map

The economic premise beneath the Idea to Value system is simple: financial value appears only when we create something worth paying for — and someone is willing to pay for it. Everything else inside an organisation is cost.

A picture of a megaphone dangling in front of a red background

Most organisational problems are not technical. They are interpretive. People misunderstand intent, fill gaps with assumptions, and react to tone as much as content.

A digital rendition of a void - lines all disappearing into a hole

After a keynote last week, someone approached me with feedback that was, shall we say, unvarnished. This happens. There is always someone compelled to offer what I now think of as inflicted help.

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